What Happens in Vegas

What happens in Vegas doesn’t stay in Vegas if you choose to share all the gory details. There’s been plenty written on maintaining a professional image online.  Dozens, probably hundreds, of articles urge young people to think about how their social media profile stacks up when a potential employer looks at what’s available online.  But what if you are hiring people to represent your company online through social media?

TGIFriday’s Fan Woody Fail

I watch how the big boys play the marketing game.  Sometimes I learn stuff and sometimes I am not amused, nor impressed.  The recent campaign from TGIFriday’s, its let’s get 500,000 fans on Facebook project, is an example of the latter.

Ford Tweetup – Lessons Learned

This week Jeff Cutler (@jeffcutler) and Christine Koh (@bostonmamas) were the oh-so-gracious hosts for the Boston #fordtaurus Tweetup (see the new Ford Taurus SHO and drive it!)  The local event was part of a grand tour (The Summer of Taurus) for the new cars, pairing the vehicles in different cities with local Twitterati/bloggers and a (semi-random) Ford executive.  (Boston’s event brought Corporate Counsel David Leitch out from Detroit.)  There were lots of interesting PR, Social Media, events and business lessons […]