Are You Making Marketing Hard? (Iced Tea)
With the hot weather in Boston, we’ve been drinking a lot of iced tea. We make it in a gallon jug. Boil the water, throw in the tea bags and then, “Bingo,” you have tea. Refrigerate or serve over ice. Not difficult. In fact, simplicity itself.
That’s Not Marketing
Yesterday I was a guest at the Massachusetts Technology Leadership Council’s annual meeting. (Thanks, IBM!) One of the panels was a terrific round-up of the CEOs and founders from four local innovation stars: iRobot, CSN Stores, Carbonite and TripAdvisor, moderated by Scott Kirsner of the Boston Globe. Good conversation and discussion of upcoming hiring from [...]
Factors when measuring social media
If you happen to live in America, chances are you were aware of the big Super Bowl game on Sunday. If you were on Twitter during the Super Bowl, you may have been aware of Brand Bowl (#brandbowl) – a movement fueled by social media enthusiasts who tweet their opinions on the TV ads that [...]
How Others See Us
When was the last time you Googled yourself? Or took a walk through your own online profiles? Or went through your own website? Maybe it is time.
Who Are Your People?
Local entrepreneur and innovator Bill Warner is an important resource for startups in the Boston market. He blogs, tweets and speaks on topics of interest to the young startups. One of Bill Warner’s queries from his presentation about How to Build Your Startup from the Heart has taken on new meaning for me lately. One [...]
What Happens in Vegas
What happens in Vegas doesn’t stay in Vegas if you choose to share all the gory details. There’s been plenty written on maintaining a professional image online. Dozens, probably hundreds, of articles urge young people to think about how their social media profile stacks up when a potential employer looks at what’s available online. But [...]
The Relationship Between PR and Marketing
I used to be a PR bigot — PR was better, faster, stronger than all other types of marketing. Then the World Wide Web happened.
Reading for Inspiration
I spent a couple of hours yesterday hanging out in Harvard Square waiting for my older son to finish a Boy Scout merit badge “camp.” I did what I usually do when I have time on my hands, headed for the bookstore. (In this case, the Harvard Coop.) I had a list of books that [...]
Brogan and Smith Use the Vowel Method
I just finished “Trust Agents” by Chris Brogan and Julien Smith and am happy to see they used the “Vowel Method” of Business Book Writing. Here’s how you write a truly terrific and useful business book using vowels — and based on some of the business books I’ve read, all business book writers should employ [...]
What I Learned on my Summer Vacation
Just got back from Vermont (we go every year) where I spent a week kayaking, canoeing, sailing, bike riding, etc. Here’s what I learned: