Picture this — a great conversation with a new client. Wonderful meeting of the minds. They think you’re so “innovative” and “creative.” Cough. Not really. You’re faking it.
Like most marketers, I am constantly on the lookout for and appreciate fine marketing wherever I see it. I love it when I see genius reflected in someone’s marketing tactics […]
With the hot weather in Boston, we’ve been drinking a lot of iced tea. We make it in a gallon jug. Boil the water, throw in the tea bags and […]
Yesterday I was a guest at the Massachusetts Technology Leadership Council’s annual meeting. (Thanks, IBM!) One of the panels was a terrific round-up of the CEOs and founders from four […]
If you happen to live in America, chances are you were aware of the big Super Bowl game on Sunday. If you were on Twitter during the Super Bowl, you […]
When was the last time you Googled yourself? Or took a walk through your own online profiles? Or went through your own website? Maybe it is time.
Local entrepreneur and innovator Bill Warner is an important resource for startups in the Boston market. He blogs, tweets and speaks on topics of interest to the young startups. One […]
What happens in Vegas doesn’t stay in Vegas if you choose to share all the gory details. There’s been plenty written on maintaining a professional image online. Dozens, probably hundreds, […]
I used to be a PR bigot — PR was better, faster, stronger than all other types of marketing. Then the World Wide Web happened.
I spent a couple of hours yesterday hanging out in Harvard Square waiting for my older son to finish a Boy Scout merit badge “camp.” I did what I usually […]