Marketing

Picture this — a great conversation with a new client.  Wonderful meeting of the minds. They think you’re so “innovative” and “creative.”  Cough.  Not really.  You’re faking it.



Yesterday I was a guest at the Massachusetts Technology Leadership Council’s annual meeting.  (Thanks, IBM!)  One of the panels was a terrific round-up of the CEOs and founders from four […]



When was the last time you Googled yourself?  Or took a walk through your own online profiles?  Or went through your own website?  Maybe it is time.



Local entrepreneur and innovator Bill Warner is an important resource for startups in the Boston market.  He blogs, tweets and speaks on topics of interest to the young startups.  One […]



What happens in Vegas doesn’t stay in Vegas if you choose to share all the gory details. There’s been plenty written on maintaining a professional image online.  Dozens, probably hundreds, […]



I spent a couple of hours yesterday hanging out in Harvard Square waiting for my older son to finish a Boy Scout merit badge “camp.”  I did what I usually […]