What happens in Vegas doesn’t stay in Vegas if you choose to share all the gory details.

There’s been plenty written on maintaining a professional image online.  Dozens, probably hundreds, of articles urge young people to think about how their social media profile stacks up when a potential employer looks at what’s available online.  But what if you are hiring people to represent your company online through social media? (more…)

I used to be a PR bigot — PR was better, faster, stronger than all other types of marketing.  Then the World Wide Web happened.  (more…)

I spent a couple of hours yesterday hanging out in Harvard Square waiting for my older son to finish a Boy Scout merit badge “camp.”  I did what I usually do when I have time on my hands, headed for the bookstore.  (In this case, the Harvard Coop.)  I had a list of books that I have been meaning to pick up and random browsing in a bookstore is one of my favorite hobbies — not an inexpensive hobby.  I picked up Chris Brogan’s book, Social Media 101, which I knew from reading his blog was a collection of blog posts.  The book is (supposedly)  intended for people who are still a little unclear about social media. But I still bought the book.  (There’s another blog in my future about the book itself.)  Why?  Because I read books for inspiration. (more…)

I just finished “Trust Agents” by Chris Brogan and Julien Smith and am happy to see they used the “Vowel Method” of  Business Book Writing.  Here’s how you write a truly terrific and useful business book using vowels — and based on some of the business books I’ve read, all business book writers should employ this method and far too many don’t. (more…)

Just got back from Vermont (we go every year) where I spent a week kayaking, canoeing, sailing, bike riding, etc.  Here’s what I learned: (more…)

I’m running my fingers through my hair and trying to decide if I’ve been a victim of a drive-by marketing campaign. (more…)

I used to use the circus as a device to explain marketing to people.  Here’s marketing by way of the Big Top.  (more…)

Title aside, this is more of a book recommendation for marketing people.  Read The Drunkard’s Walk, How Randomness Rules Our Lives by Leonard Mlodinow.   A terrific discussion on randomness, chance and probability, this book can help marketers understand how numbers can be used and misused. (more…)