Over the last year, I have performed several marketing diagnostics for various companies.  I spend anywhere from 2 days to 2 weeks with a company and provide a broad analysis of their marketing efforts, a plan for moving forward, and, often, on-the-spot training.  It’s one of my favorite assignments, and one of the services I provide that I feel truly helps companies be more successful.  Because, one of the things I have discovered, is that marketing is too easy… (more…)