This is a Job for Mythbusters
I’m running my fingers through my hair and trying to decide if I’ve been a victim of a drive-by marketing campaign.
Marketing Elephants
I used to use the circus as a device to explain marketing to people. Here’s marketing by way of the Big Top.
Why Focus Groups Fail
Title aside, this is more of a book recommendation for marketing people. Read The Drunkard’s Walk, How Randomness Rules Our Lives by Leonard Mlodinow. A terrific discussion on randomness, chance and probability, this book can help marketers understand how numbers can be used and misused.