Tag: Marketing

Brogan and Smith Use the Vowel Method

Posted on September 8, 2009 by Bobbie Carlton

I just finished “Trust Agents” by Chris Brogan and Julien Smith and am happy to see they used the “Vowel Method” of Business Book Writing. Here’s how you write a truly terrific and useful business book using vowels — and based on some of the business books I’ve read, all business book writers should employ this method and far too many don’t.

What I Learned on my Summer Vacation

Posted on July 14, 2009 by Bobbie Carlton

Just got back from Vermont (we go every year) where I spent a week kayaking, canoeing, sailing, bike riding, etc. Here’s what I learned:

This is a Job for Mythbusters

Posted on May 15, 2009 by Bobbie Carlton

I’m running my fingers through my hair and trying to decide if I’ve been a victim of a drive-by marketing campaign.

Marketing Elephants

Posted on April 6, 2009 by Bobbie Carlton

I used to use the circus as a device to explain marketing to people. Here’s marketing by way of the Big Top.

Why Focus Groups Fail

Posted on March 19, 2009 by Bobbie Carlton

Title aside, this is more of a book recommendation for marketing people. Read The Drunkard’s Walk, How Randomness Rules Our Lives by Leonard Mlodinow. A terrific discussion on randomness, chance and probability, this book can help marketers understand how numbers can be used and misused.