If I had a dime for every startup who told me they wanted to “get major media coverage for their launch”, I wouldn’t be working for a living. In general, […]
I used to be a PR bigot — PR was better, faster, stronger than all other types of marketing. Then the World Wide Web happened.
Yes, yes, there are media databases and it is possible to start this kind of a project using one but frankly, you are just going to have to go back […]