I used to be a PR bigot — PR was better, faster, stronger than all other types of marketing.  Then the World Wide Web happened.  (more…)

Yes, yes, there are media databases and it is possible to start this kind of a project using one but frankly, you are just going to have to go back through it and do this work anyway.  Plus you are paying big bucks for that database access and the temptation is to not do the research to confirm that the names that turn up are really your best targets.  (And then you can find yourself in the embarrassing situation of contacting someone who “stopped covering that beat 6 months ago” or “When I said I write about finance, I meant personal finance”.) (more…)