How to Create a Media Alert
Over the past few weeks, we’ve suggested the use of a media alert more than once; time for some basic info on what one is, how to use it and how to create one. First off, what it isn’t: a short press release. In general, a media alert is used before an event and a [...]
Hey BostInnovation, Over Here
Again? Really? We’re having this conversation again? Hey BostInnovation – here are some of the posts and people’s thoughts from September 2009 when a Web Innovators Group panel made a similar suggestion to entrepreneurs (i.e. do PR yourself.) For the rest of you, BostInnovation is suggesting early stage startups try to do their own PR.
Best Public Relations Books and Quora
There’s a new social media platform or tool born every 23 seconds (totally made up statistic but it sounds about right, doesn’t it?) When you make your living in the social media and marketing world, you need to be aware of the new but also beware of the distraction factor that could pull you off-course. [...]
The Relationship Between PR and Marketing
I used to be a PR bigot — PR was better, faster, stronger than all other types of marketing. Then the World Wide Web happened.
Hand Building an Editorial Calendar – Part 2, Media Relations 101
Wouldn’t it be great if you knew what a reporter wanted to write? Well, you can know, if you look at the editorial calendar.
Shocking Public Relations
When sleep doesn’t come right away, I often watch movies on TV, catching bits and pieces of them, rarely watching a movie from start to finish. Hence, it often takes months before I see all of a movie, if ever. I’ve seen snatches of the 2008 film Bottle Shock, the mostly true story of how [...]
Hand-building Media Lists: Media Relations 101 Part 1
Yes, yes, there are media databases and it is possible to start this kind of a project using one but frankly, you are just going to have to go back through it and do this work anyway. Plus you are paying big bucks for that database access and the temptation is to not do the [...]
Who Cares What TechCrunch Thinks About Embargoes?
Last week I was a guest on PTV Live (Permission TV’s weekly Internet show). True to form, some of the most interesting conversations started before the cameras were rolling. I have a feeling I’ll be rolling out a number of blog posts based on those exchanges. Here’s the first: Who cares what Michael Arrington says? [...]
Why Sisters are Good Things
My two boys know my brother as the slightly crazy, lots of fun, fishing buddy, car racing and car dealing Uncle Dan. Uncle Dan is the general manager of Salisbury Chevrolet, a GM dealership in upstate New York.
Marketing Elephants
I used to use the circus as a device to explain marketing to people. Here’s marketing by way of the Big Top.