Back in the day we stuffed hundreds of press kits – folders with backgrounders, press releases, company founder biographies, photos to accompany the articles the reporters were writing. We brought […]
If I had a dime for every startup who told me they wanted to “get major media coverage for their launch”, I wouldn’t be working for a living. In general, […]
Over the past few weeks, we’ve suggested the use of a media alert more than once; time for some basic info on what one is, how to use it and […]
Again? Really? We’re having this conversation again? Hey BostInnovation – here are some of the posts and people’s thoughts from September 2009 when a Web Innovators Group panel made a […]
There’s a new social media platform or tool born every 23 seconds (totally made up statistic but it sounds about right, doesn’t it?) When you make your living in the […]
Wouldn’t it be great if you knew what a reporter wanted to write? Well, you can know, if you look at the editorial calendar.
When sleep doesn’t come right away, I often watch movies on TV, catching bits and pieces of them, rarely watching a movie from start to finish. Hence, it often takes […]
Yes, yes, there are media databases and it is possible to start this kind of a project using one but frankly, you are just going to have to go back […]
The bad part about mouthing off in public late at night is that you have to stay up late to write your blog post defending yourself. (And those of you […]
I used to use the circus as a device to explain marketing to people. Here’s marketing by way of the Big Top.