How to Create a Media Alert

Over the past few weeks, we’ve suggested the use of a media alert more than once; time for some basic info on what one is, how to use it and how to create one.  First off, what it isn’t:  a short press release.  In general, a media alert is used before an event and a [...]

Hey BostInnovation, Over Here

Again?  Really?  We’re having this conversation again?  Hey BostInnovation – here are some of the posts and people’s thoughts from September 2009 when a Web Innovators Group panel made a similar suggestion to entrepreneurs (i.e. do PR yourself.)  For the rest of you, BostInnovation is suggesting early stage startups try to do their own PR.

Best Public Relations Books and Quora

There’s a new social media platform or tool born every 23 seconds (totally made up statistic but it sounds about right, doesn’t it?)  When you make your living in the social media and marketing world, you need to be aware of the new but also beware of the distraction factor that could pull you off-course.  [...]

Hand Building an Editorial Calendar – Part 2, Media Relations 101

Wouldn’t it be great if you knew what a reporter wanted to write?  Well, you can know, if you look at the editorial calendar.

Shocking Public Relations

When sleep doesn’t come right away, I often watch movies on TV, catching bits and pieces of them, rarely watching a movie from start to finish.  Hence, it often takes months before I see all of a movie, if ever.  I’ve seen snatches of the 2008 film Bottle Shock, the mostly true story of how [...]

Hand-building Media Lists: Media Relations 101 Part 1

Yes, yes, there are media databases and it is possible to start this kind of a project using one but frankly, you are just going to have to go back through it and do this work anyway.  Plus you are paying big bucks for that database access and the temptation is to not do the [...]

The Bad Part of Mouthing Off in Public Late at Night…

The bad part about mouthing off in public late at night is that you have to stay up late to write your blog post defending yourself. (And those of you who know me well know I don’t do late night very well.)

Marketing Elephants

I used to use the circus as a device to explain marketing to people.  Here’s marketing by way of the Big Top. 

Old School PR – Is it Dead?

I started working in PR back “in the day.”  I make interns giggle when I tell them about editing press releases by crossing out letters and words, using White-out and actually taping pieces of paper together to add additional information.  We usually sent press release drafts to clients via courier or the mail.