public relations

Back in the day we stuffed hundreds of press kits – folders with backgrounders, press releases, company founder biographies, photos to accompany the articles the reporters were writing. We brought […]

Over the past few weeks, we’ve suggested the use of a media alert more than once; time for some basic info on what one is, how to use it and […]

Again?  Really?  We’re having this conversation again?  Hey BostInnovation – here are some of the posts and people’s thoughts from September 2009 when a Web Innovators Group panel made a […]

When sleep doesn’t come right away, I often watch movies on TV, catching bits and pieces of them, rarely watching a movie from start to finish.  Hence, it often takes […]

I used to use the circus as a device to explain marketing to people.  Here’s marketing by way of the Big Top.