That’s Not Marketing
Yesterday I was a guest at the Massachusetts Technology Leadership Council’s annual meeting. (Thanks, IBM!) One of the panels was a terrific round-up of the CEOs and founders from four local innovation stars: iRobot, CSN Stores, Carbonite and TripAdvisor, moderated by Scott Kirsner of the Boston Globe. Good conversation and discussion of upcoming hiring from [...]
Getting Started and Building a Twitter Following
This morning The Boston Globe published Scott Kirsner‘s 10 Tips for Attracting a Following on Twitter. Recommended reading for my social media marketing students — several of the folks quoted are ones I spend time with in person and on Twitter. I’ve been asked previously to publish my tips (I usually give these to my [...]
The New Power of the Press
Last night I attended a dinner organized by local Innovation Economy “catalyst” Scott Kirsner, columnist for the Boston Globe. (You can read about the dinner itself on my other blog on Mass Innovation Nights. Since this is my blog for PR and Marketing people, I’ll look at the evening from a different perspective.)
The Bad Part of Mouthing Off in Public Late at Night…
The bad part about mouthing off in public late at night is that you have to stay up late to write your blog post defending yourself. (And those of you who know me well know I don’t do late night very well.)
Where Did All the Staff Reporters Go?
Reading the physical paper is a vastly different experience than reading the same stories online. Not saying it is better — just different. And that difference told a very interesting story at the Boston Globe recently. One way reading a physical paper is different from reading online is being able to see at a glance [...]