This week I’ve been busy putting together various marketing plans for 2010.  My simple nine-step action plan for increasing PageRank for one site is a lot more work than it sounds like.  Can you spot the steps that will require practically full-time resources?  Morale of the story: SEO, it’s real work. (more…)

Friday night I went to a local Boston social media event hosted by Jeff Cutler and Mike Langford, two of my favorite Boston-area social media buddies.  As far as I am concerned, Jeff and Mike could host a sandwich bag opening and I would be checking my red  Franklin Covey planner for availability.  And, I had heard so much about @GaryVee that I figured I had a good opportunity for a high value event.  But I have to make a couple of confessions first… (more…)

I just finished “Trust Agents” by Chris Brogan and Julien Smith and am happy to see they used the “Vowel Method” of  Business Book Writing.  Here’s how you write a truly terrific and useful business book using vowels — and based on some of the business books I’ve read, all business book writers should employ this method and far too many don’t. (more…)

I was reading Chris Brogan’s Blog — always highly recommended — and one of his recent posts, Quid Pro No, got me thinking about how some social networking websites are un-naturally inflating their user numbers by creating an environment where reciprocal friending is de rigueur.  Everything from address scraping to spammy auto-tweeting when your friends sign up, to old-fashioned guilt is used to get you to sign-up for sites you never intend to visit again. (more…)

Except they aren’t really strangers.  I “know” them from social media. (more…)

Last night I went to the Social Media Club meeting (#SMCBoston) held at Hill Holiday’s State Street offices.   Hill Holiday kicked things off with a multi-media overview of their incredibly creative Chili’s campaign (using P.J. Bland’s.)  I loved the idea of using social media to “activate assets.”  (Sounds like Joss Whedon’s Dollhouse, doesn’t it?)  And, the entire connected universe, wow.  Impressive…budget.  With a short introduction for and from each, the panel was introduced. (more…)

I used to use the circus as a device to explain marketing to people.  Here’s marketing by way of the Big Top.  (more…)

I’m now further sub-dividing my time on this planet and I have to blame it all on being a bad board member. (more…)