Don’t Forget the “Traditional” Media
Yesterday, I attended the latest installment of the WBZ Business Breakfast. Billed as a way to learn how to best use social media channels to grow your business, WBZ newsman Anthony Silva and a panel of social media experts talked about social media marketing best practices, strategies and tactics.
Best Public Relations Books and Quora
There’s a new social media platform or tool born every 23 seconds (totally made up statistic but it sounds about right, doesn’t it?) When you make your living in the social media and marketing world, you need to be aware of the new but also beware of the distraction factor that could pull you off-course. [...]
PageRank for Dummies: 9 Deceptively Easy SEO Tricks
This week I’ve been busy putting together various marketing plans for 2010. My simple nine-step action plan for increasing PageRank for one site is a lot more work than it sounds like. Can you spot the steps that will require practically full-time resources? Morale of the story: SEO, it’s real work.
Gary Vaynerchuk is Paris Hilton
Friday night I went to a local Boston social media event hosted by Jeff Cutler and Mike Langford, two of my favorite Boston-area social media buddies. As far as I am concerned, Jeff and Mike could host a sandwich bag opening and I would be checking my red Franklin Covey planner for availability. And, I [...]
Brogan and Smith Use the Vowel Method
I just finished “Trust Agents” by Chris Brogan and Julien Smith and am happy to see they used the “Vowel Method” of Business Book Writing. Here’s how you write a truly terrific and useful business book using vowels — and based on some of the business books I’ve read, all business book writers should employ [...]
Un-natural Acts: Pumping up the Volume on Social Networks
I was reading Chris Brogan’s Blog — always highly recommended — and one of his recent posts, Quid Pro No, got me thinking about how some social networking websites are un-naturally inflating their user numbers by creating an environment where reciprocal friending is de rigueur. Everything from address scraping to spammy auto-tweeting when your friends [...]
Three Questions from Social Media Club Boston
Last night I went to the Social Media Club meeting (#SMCBoston) held at Hill Holiday’s State Street offices. Hill Holiday kicked things off with a multi-media overview of their incredibly creative Chili’s campaign (using P.J. Bland’s.) I loved the idea of using social media to “activate assets.” (Sounds like Joss Whedon’s Dollhouse, doesn’t it?) And, [...]
Marketing Elephants
I used to use the circus as a device to explain marketing to people. Here’s marketing by way of the Big Top.
What is Mass Innovation Nights?
I’m now further sub-dividing my time on this planet and I have to blame it all on being a bad board member.