Every once in a while I teach a class on social media marketing for Lexington Community Education.  (I also do private sessions for small groups and in corporate settings where I am frequently called upon to provide expert guidance for agencies, corporate PR and marketing departments.)  Recently, one of my former students tracked me down while I was speaking on a panel of local female entrepreneurs.  She’s part of a book group comprised mostly of marketers and they are currently reading Groundswell.  “Great place to start,” say I.  Now the group wants to know what they should read next. (more…)