Bobbie Carlton PR and Marketing

Posts Tagged ‘statistics’

Why Focus Groups Fail

Thursday, March 19th, 2009

Title aside, this is more of a book recommendation for marketing people. Read The Drunkard’s Walk, How Randomness Rules Our Lives by Leonard Mlodinow. A terrific discussion on randomness, chance and probability, this book can help marketers understand how numbers can be used and misused. (more…)

Tags: book, focus groups, Marketing, probability, statistics, surveys
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Summertime, and the Living is Easy? July 11, 2010
Why Print Matters July 6, 2010
Smart Marketing Campaign June 3, 2010
What Happens in Vegas May 2, 2010
The Relationship Between PR and Marketing April 25, 2010
Getting Started and Building a Twitter Following April 18, 2010
Hand Building an Editorial Calendar – Part 2, Media Relations 101 April 13, 2010
Shocking Public Relations March 29, 2010
Hand-building Media Lists: Media Relations 101 Part 1 March 21, 2010
Reading for Inspiration March 8, 2010

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RT @mashable: Is Google Watching You? New Plugin Will Let You Know [APPS] - http://ow.ly/2htbN (good to know) 4 days ago
In Kendall Sq awaiting start of event at NERD Ctr. at 6:00 pm. 4 days ago
Check out #140conf - Boston at http://de.amiando.com/tw/140bos2010/281505843 5 days ago
SEO Experts: any downside to letting another website/online publication run an article from my newsletter/site, with a link back to me? 5 days ago
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