Why Print Matters
I went on vacation last week and when I got home the mailman delivered a big stack of newspapers, magazines, and of course, bills and junk mail. (Surprisingly little of the last category, maybe it is time for a resurgence in the direct mail industry.) The mailman also delivered a subtle statement on the value [...]
Shocking Public Relations
When sleep doesn’t come right away, I often watch movies on TV, catching bits and pieces of them, rarely watching a movie from start to finish. Hence, it often takes months before I see all of a movie, if ever. I’ve seen snatches of the 2008 film Bottle Shock, the mostly true story of how [...]