Hello Again: Co-marketing with Lincoln Motor Co

Co-marketing, cross-promoting or joint marketing programs are a time-honored tradition and one we have seen on the rise.  One industry that does a fabulous job of co-marketing is the automotive industry.  Over the last few weeks, as Mass Innovation Nights (our innovation/entrepreneurial minded alter-ego), we’ve been working with Lincoln Motor Cars as they bring their multi-city “Hello Again!” tour to Boston.  We’re thrilled to be able to showcase several Mass Innovation Nights products in the Boston Hello Again Hub space […]

Your Website: The Press Room

Back in the day we stuffed hundreds of press kits – folders with backgrounders, press releases, company founder biographies, photos to accompany the articles the reporters were writing. We brought boxes of them to trade shows and events, mailed them to reporters and analysts and carried them on press tours.  As our technology use increased, we started putting press kits on CDs.  Today, we’re killing far fewer trees because everything in that press kit is now online, emailed and downloadable […]

LinkedIn Contacts: A Reason for Concern?

Part of our job is to play Social Media Guru for our clients.  As such, we watch LinkedIn closely — this is the top professional social networking tool and an important tool for many of our professional services clients.  LinkedIn often tinkers with its existing features and provides new functionality frequently.  (They also take stuff away, witness the recent folding of LinkedIn Answers, and less recent loss of their events function.)

Secrets From the First Social Media Marketing World Conference

Last week we sent Carlton PR & Marketing social media manager Elise off to the Social Media Marketing World Conference. Secrets from the First Social Media Marketing World Conference By Elise V. Englander (@elise29) The first Social Media Marketing World (#SMMW13) conference was held in San Diego last week. Imagine over 1100 social media enthusiasts from all over the world in one location. The place was buzzing!

Marketing Automation Software – Using Product Data to Trigger Nurture Emails Can be Tricky

Guest Post by Kathy Lamphier, Marketing Programs Manager, Demand Generation If you are using product data, for example, from a freemium or free trial, to trigger a lead nurture program, and you have a multi-step registration process, watch out for data delays. Check to see how long it takes for all of the required data to appear in the marketing automation software (MAS).

Marketing Automation Software – What to Know Before You Buy

Guest Post by Kathy Lamphier, Marketing Programs Manager, Demand Generation I’ve been talking to several marketing VPs and directors who’ve been using marketing automation software (MAS) – something like Marketo or Eloqua – and the consensus is that these tools are not easy to use and need a dedicated resource, like a marketing operations specialist or manager, and quite often ongoing consulting help from the MAS vendor.

Are you part of the LinkedIn 1 Percent?

Over the last few weeks, I’ve received notice from both LinkedIn and Kred (it’s kind of like Klout)  that I am part of the top 1 percent of their users.  My LinkedIn profile was among the top 1 percent viewed.  I am a top 1 percent influencer on Kred.  Yeah me…

Viral Ads and Coke’s Big Game Ad Campaign

I can’t tell you the number of marketing and business plans I’ve read that say something like “Insert viral video here.”  Viral is hard.  Even people who have had viral success may not have had it on the first try, or on subsequent tries.  One viral video does not another make. Viral is tough, nay impossible to plan for.  But that doesn’t mean you can’t add the elements of viral success to your marketing plans.  Let’s look at something like […]

Standards

There are certain technology tools that “everyone” uses for a reason.  There are times you can wander off the reservation and times when you should stick with what you should know (or what others know.)