Dear First-name Placeholder

It’s officially the most wonderful time of the year…when every young business’ (and some of the older ones) thoughts turn to email marketing. “I’ve got a list” and “I’ve got a sale going on” so “I must send emails.” I’ve already received more than one Dear First-name Placeholder email this year.  And I am sure I will receive several more.  There’s also the Dear ________. I like that one.  It’s second cousin to the Dear (    ). There’s my […]

Industry Analysts: Analyst Relations

While doing some research on Quora recently, I noticed a question from someone wondering about a tech startup looking to hire someone to do “analyst relations.”  Since the firm was a long way from having to brief financial analysts — the only type of analysts the asker was familiar with – they were understandably confused.  I left this answer:

How to Inspire Life Long Fans

Bit of a personal story: the younger son is a pickier eater than his elder sib. The Tall One will eat anything and is infamous for things like, at age four, trying to talk his grandmother into trying sushi.  Into her trying sushi, not the other way around.

Dear Las Vegas Tourism Team

Can we talk? I know you are all awesome at your jobs.  I mean, “What Happens in Vegas…” is a true classic, spawning a thousand imitators but I think you missed something.  This is an example of not getting to know your potential customer well enough.

Cast Covers and Marketing

There’s a common argument among PR and marketing people: is the most effective marketing and messaging created by those who use the product? For example, should you stack your dating website marketing team with young singles? Should your beard trimmer PR team be populated with hirsute men? Or can any good marketer come up with the goods?

How to Get Comments on Your Blog

Hundreds of blog posts have been written about how to get people to comment on your blog.  In today’s social media happy world, often it is easier for people to click a button, share the post on their social media pages (retweet it, share it on LinkedIn or Facebook) and comment on it there.  Having comments on your blog is not an imperative – a blog without comments may have been shared on Twitter hundreds of times and only the […]

Today’s Marketing Cookie: An Example of Win-Win Marketing

Like most marketers, I am constantly on the lookout for and appreciate fine marketing wherever I see it.  I love it when I see genius reflected in someone’s marketing tactics or strategies. I love to see entertaining and informative marketing programs, well-written copy, great images.  They make me happy. Sound like a fortune cookie?  It should — we’re talking about Today’s Marketing Cookie.