This morning I was part of a panel on using Twitter for business. I always love being a part of these panels because I get to hear people’s problems, concerns and pain points. (And I always get to learn something from the other folks on the panel.) The Merrimack Valley Sandbox crew always runs a good show and this morning was no exception. Right off the bat, our esteemed moderator asked the audience for their questions. Several came down to the same point: What should I tweet?
It’s the same problem with a blank piece of paper, or an empty WordPress screen. What do you put in it? Writer’s block can hit even the best writer but the “What should I Tweet?” question goes a little deeper. What should I Tweet so people will follow me? What should I Tweet so people won’t un-follow me? What should I tweet so the right people will follow me? What should I Tweet in order to engage my target market? What should I retweet? Here are just a few questions to get you started thinking:
- What questions do your customers ask you?
- What questions do your prospects ask?
- What’s the biggest issue in your industry?
- What’s the biggest myth or misconception about what you do?
- What’s the most interesting article you read today about your market?
- What did one of your industry analysts say?
- Did one of your customers win an award or a prize? Congratulate them!
- What did a famous person once say about your industry or profession?
- What did a non-famous person say about your industry or profession? (Especially if it’s funny.)
- What’s trending on Twitter RIGHT NOW?
- What did you have for breakfast? (Just kidding…that’s a Facebook post or an Instagram picture.)
Off you go…just remember that social media is like dieting. A moment on the lips, forever on the hips (or, on the Internet.)